Roku Gin: Elevating a Premium Brand in Travel Retail
The travel retail team approached us to help bring Roku Gin to life in a competitive travel retail space. Our goal was to highlight Roku’s unique botanicals—key differentiators in the crowded gin market—and create a standout brand experience for travelers.
We took inspiration from the hexagonal design of the iconic Roku bottle and incorporated this element across display units, window installations, and visibility materials. The result was a cohesive, premium presentation that elegantly showcased the craftsmanship and Japanese heritage of Roku Gin, ensuring the brand captured attention in a fast-paced retail environment.