Maker’s Mark Luggage Studio: A Custom Activation for Travel Retail
Leveraging our extensive experience with Maker’s Mark in the travel retail channel, we partnered with the brand to create an exclusive activation designed to incentivize purchases and engage travelers. Our solution needed to balance two key elements: a compelling gift-with-purchase incentive and a memorable brand experience that would educate consumers about the craftsmanship behind Maker’s Mark.
The result was the Maker’s Mark Luggage Studio—a striking, mobile display inspired by vintage luggage trunks. This larger-than-life unit could be moved between airport locations, adding flexibility for future use. Inside the trunk, we created an immersive craft station complete with artisan tools and a custom embossing device, allowing travelers to personalize luggage tags with their initials or monogram.
This visually impactful activation not only captured attention but also highlighted the handmade qualities of Maker’s Mark, reinforcing the brand’s authentic craftsmanship. The versatility of the display made it a long-term success, with deployments across numerous airports over several years.