Jim Beam: Building a Global Gifting Strategy
Gifting plays a crucial role for spirits brands, with premium products often becoming sought-after gifts year-round. Recognizing the importance of this, the Jim Beam global team tasked us with developing a comprehensive gifting strategy that local markets could leverage to drive engagement across key gifting occasions.
We conducted extensive research to understand consumer behaviors and market trends, crafting a robust strategy that identified key gifting moments throughout the year. To support this strategy, we developed a range of creative gift ideas and packages tailored to different price points. Our work culminated in a visually impactful gifting catalogue designed to inspire markets and trade partners, helping to secure prime in-store placement and drive sales.
This flexible, insight-driven approach ensured that Jim Beam could offer compelling gifting solutions across diverse markets, enhancing brand visibility and perceived value for consumers.