Little Book Packaging: Crafting a New Chapter in Bourbon Innovation
For six years, we collaborated with the team behind Little Book, the first expression released by Freddie Noe—8th Generation Master Distiller at Jim Beam. As a pioneering and exploratory bourbon brand, Little Book blends different whiskies each year to create truly unique expressions, requiring thoughtful packaging that reflects the individuality of each release.
Our role was to meticulously design the labels and hangtags for each line extension, ensuring that every detail told a compelling story. From concept to execution, we worked closely with the team to craft packaging that not only did justice to the craftsmanship of the liquid but also brought the brand’s evolving narrative to life.
By balancing consistency with creativity, we helped Little Book stand out on shelves while honoring its heritage and innovation, year after year.
