Maker’s Mark Summer Program: Refreshing Serves for the Warmer Months
Maker’s Mark tasked us with creating a summer program to promote three signature serves, designed specifically for the summer season. The goal? To bring these refreshing cocktails to life, inspire consumers, and provide them with the tools to easily craft the serves at home.
We developed a comprehensive 360-degree program and key communication materials to support local markets in launching the campaign. The vibrant, light, and bright summer imagery was carefully crafted to evoke refreshing cues and enhance appetite appeal among consumers.
The program’s assets included engaging how-to videos for e-commerce, offering step-by-step instructions that made it easy for consumers to recreate the perfect Maker’s Mark summer serve at home. This well-rounded approach not only elevated the brand’s presence during the summer months but also drove increased engagement and trial across key markets.
