Jim Beam GTR Experience: Bringing the Brand to Life for Global Travellers
Following Jim Beam’s brand refresh and new visual identity, we partnered with the team to create an engaging and cohesive global travel retail (GTR) experience for airports around the world. Our goal was to bring the newly refreshed Jim Beam brand to life for traveling consumers by enhancing key visibility touchpoints and creating memorable brand interactions.
This comprehensive project included designing and executing various display footprints and immersive experience spaces where travelers could engage with the brand through sampling and education. We strategically leveraged the brand’s distinctive “distressed white” look and feel, creating a warm and inviting environment amidst the bustling airport setting. By thoughtfully integrating Jim Beam’s unique brand assets and finding innovative ways to display the product, we ensured the brand stood out in a highly cluttered retail environment.
The Result?
A seamless blend of education, engagement, and brand storytelling that not only elevated Jim Beam’s presence in airports but also deepened its connection with consumers around the world.