Maker’s Mark Holiday Campaign
The holidays evoke a special spirit in everyone, but for some, the season brings out a little extra. In Maker’s Mark’s inaugural truly global campaign, we aimed to spotlight diverse holiday traditions worldwide, celebrating those who make their festivities truly remarkable.
The campaign was shot in multiple global locations including Loretto, KY, to New York City, Cape Town, South Africa, and St. Petersburg, Russia. The team captured endearing stories of everyday individuals who go the extra mile in gifting and hosting, adding joy and lasting memories to the season.
We were awarded as a Category Winner for Integrated Campaign in the 2021 ANA In-House Excellence Awards.
Shine Brighter
These stories unfolded through a series of five short vignettes (:06 & :15), with the “Yule Log” tale featured as a :15 and :30 TVC in the US. The campaign’s exclusive soundtrack, “Jing-a-Ling” by Harbour Lights, was crafted under our team’s direction and is now available as a full track on Spotify.
Credits:
Agency: Proof (Beam Suntory In-House)
Lead Creative: Kyle Bernhardt
Director: Jeffery Darling / Believe Media