Maker’s Mark Wood Finishing Series
T R A V E L R E T A I L E X C L U S I V E S
Launched in Q4 of 2022 in Sydney and JFK, this exclusive Maker’s Mark Wood Finishing product series celebrated the flavour and essence of global cities in a unique liquid creation for travellers.
A restauranteur and mixologist from each city worked together with the innovation team at the distillery to develop unique flavouring staves that would help finish Maker’s Mark with the taste of each specific city. New York was bold with a long finish and Sydney was light, bright and fresh.
In JFK we created a shop in shop boutique with screen print activation, handprinted mural, custom product display and wheat pasted wild posting imagery
In Sydney we had a front of store activation location serving gold rush cocktails
Pre-airport Awareness.
Digital content was created to help bring this innovation to life as part of a pre-airport educational experience. Content was featured across Maker’s social channels and as part of the in-airport experience.Maybe you want to turn a hobby into something more. Maybe you want to launch a business.
Agency: Proof (Beam Suntory In-House). Production: CMENT Studios
We designed custom tote bags as a gift with every bottle purchase. Each tote was handcrafted onsite using the screen print station to create a one-of-a-kind gift, just like Maker’s Mark Bourbon. Keeping with the hand-made theme custom apparel was designed for staff to help tell our brand story.
“In the 70+ year history of this brand, this is some of the most thoughtful and exciting work we’ve seen.”
— Rob Samuels
