Maker’s Mark Cellar Aged GTR Activation
As part of the global launch of the highly anticipated and globally renowned Maker’s Mark Cellar Aged product we were lucky enough to help the Global Travel Retail team build the activation idea to bring the brand to life in airports across the world. The natural limestone cellar is core to the aging process of this product so we decided to bring this to life—creating a eye catching and disruptive focal point to draw in travellers to engage with the brand and learn more about this exceptional product.
Engagement tactics included tastings, aroma experiences and hand stamped customised passport holders as a gift with purchase option. We also crafted a custom display that replicated the racks in the cellar.
Credits:
Lead Creative: Kyle Bernhardt
Lead Designer: Bruce Forbes
Lead Copywriter: Andrew Ciaccio
3d CGI Environments: David Turfitt